It is Saul Bass’ 93rd birthday. Google has payed tribute this iconic pioneer of graphic design with one of their signature doodles. All you have to do is visit www.google.com and hit play on the video above the search bar. After the video, Google takes you to their Saul Bass search results. It is funny how far we have come since graphic design according to Saul. He mostly designed by hand. It is only fitting that we pay tribute digitally.
Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’sNorth by Northwest, and the disjointed text that races together and apart in Psycho.
Bass designed some of the most iconic corporate logos in North America, including the AT&T “bell” logo in 1969, as well as AT&T’s “globe” logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which became some of the most recognized airline industry logos of the era. - Wikipedia, the free encyclopedia
At The College of Mount St. Joseph, we had to do a senior thesis on a designer from the 5o’s. I remember everyone wanting to write their paper on Saul Bass. If you know me, you know I like to be different. I did my thesis on Lester Beall. He was an equally influential designer for different reasons. You can check out my Lester Beall inspired posters in my portfolio.